Embedding volunteerism in the company policy was proven as one of the best company practice to gain the trust and confidence not only of the investors, but most of all, the stakeholders. According to the Business Horizons, Fortune 100 Companies claim that the best practice to have a reputable CSR is through having an efficient employee volunteerism program.
When we say best company practice, these are proven set of practice, culture or tradition in the company that improves the company’s sales, satisfaction rating, and image on the public as consumers, stakeholders and investors. These are strategies laid down in the business plan, to gain and attract investors. On the other hand, corporate social responsibility (CSR) is a business model, which is self-regulating in nature. This gives the company the sense of responsibility and accountability, in any aspect which includes, socially, economically and environmentally to everyone.
Why employee volunteerism is the best company practice?
1. It nurtures the company as a whole. A company is a second home, where an employee has a second family. Companies like Rolex and Lego invests in employee volunteerism because it is an effective way to help the community while giving your employees a rewarding feeling. They make their employees feel that they contribute in good change by excelling in their work in the company. Some other their flagship volunteer projects are maintaining their score in environmental protection area and the replacement of plastic to plant-based materials.
2. It enhances company/brand image and increase revenues. The fact that a company cares, matter to the public. With employee volunteerism, big companies are not just perceived as money making giants. The good works done by the volunteer employees in the community becomes a mirror of the company they represent. The talks of the good deeds are always associated with increased revenues because people get to know your brand and knowing it is a good one is a bonus! Thanks to volunteerism
3. It is a need for career development and advancement. Millennial and Gen-Z employees are always after of what is best for their career. Through employee volunteerism, the company can support the research and projects of their employees through volunteer immersions and exposures that is helpful in their career. Employees can earn experiences, both rewarding for their personal and career life. Along with these, the company benefits without forcing employees to promote their company.
As we can see, this is really a smart investment. It is a one-hit-touch-all move for a company. It benefits everyone, from the smallest unit to the biggest part of the workforce and the community. It is a long-time practice that proved progress and success through the years as seen in big companies. Making and developing a sustainable employee volunteer program is not easy. This space is too complex, that you need great coordination, resources and project. But how will you know if you will not try, right? Overall, employee volunteerism is a win-win CSR that is why it was known to be the best practice because CSR, should not only be written and done, once in a calendar date. It should be an all year round commitment, and it should be reputable.